Sometimes I answer along as I read those ’60 seconds with’ interviews in the Sunday papers. I do struggle with most of the questions – What part of your body do you like best? I’m Irish, I can’t answer that. What is your favourite book? Prepared answer: (should I ever find myself in a spur of the moment interview situation) ‘Wuthering Heights’ (LIES) real answer: ‘The Growing Pains of Adrian Mole, Aged 13¾’.
The question that I never have any trouble with is Who is your style icon? Simples. Mira Duma.
Formerly the editor of the Russian Harper’s Bazar, she now runs one of Russia’s most influential websites Buro 247. The site is dedicated to fashion, art, architecture, cinema, music and style.
“I wanted to combine my interest in fashion with my journalism background and launch something that would be new, hip, and make a difference, which became Buro247.ru. And now, it’s one of the largest Internet-based projects in Russia and covers everything from fashion to street style to architecture to culture to the luxury sector to the latest news. We update the site with 25 news items each day, have readers from all across the globe, and we have yet to launch an English version!”
When asked what she does to relax, Mira once said – Some say yoga is the answer; as for me, I like to eat Toffifee caramel candies. Now that’s a logic that I can get on board with.
With 200,000+ Instagram followers and a wardrobe better than Cher from ‘Clueless’, this is one Russian Doll who has nailed the art of playing Dress-up.
“We interviewed Francis Ford Coppola when he was in Moscow. We don’t write about Kim Kardashian.” – Mira on her website.
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